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What is the Importance of SEO in Digital Marketing?

There are a lot of modules in digital marketing like SEM[Search Engine Marketing], Social Media Marketing [SMM], Email Marketing, Content Marketing and etc., why SEO is important because:-

  • SEO is cheaper than any other modules in digital marketing.
  • An effective SEO strategy works in improving the search engine ranking of your website.
  • As compared to Email marketing, SEO has more potential to drive traffic to your site.
  • SEO assists in attracting more visitors to your site thereby increasing your ROI.
  • Users have a tendency to refer to the website with a higher ranking and as mentioned earlier SEO upgrades your website’s ranking.
  • SEO helps in promotion and brand building.
  • SEO helps in increasing the number of customers of your websites.

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