There are a lot of modules in digital marketing like SEM[Search Engine Marketing], Social Media Marketing [SMM], Email Marketing, Content Marketing and etc., why SEO is important because:-
- SEO is cheaper than any other modules in digital marketing.
- An effective SEO strategy works in improving the search engine ranking of your website.
- As compared to Email marketing, SEO has more potential to drive traffic to your site.
- SEO assists in attracting more visitors to your site thereby increasing your ROI.
- Users have a tendency to refer to the website with a higher ranking and as mentioned earlier SEO upgrades your website’s ranking.
- SEO helps in promotion and brand building.
- SEO helps in increasing the number of customers of your websites.