Before diving into the future scope of digital marketing in India lets first know what is digital marketing -“Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.” Wikipedia
Digital Marketing has created a buzz in the recent past and it is certainly the vital section of the industry that can promise you exponential growth in the near future. Well, the facts and figures that highlight the use of mobile and money spent online by Indian youth will amaze you as the numbers are increasing at the drop of a hat. In years to come these figures are going to increase drastically.
In this digital world, no business can think of surviving in the industry without having an online presence. The bright future that digital marketing encloses certainly can’t be overlooked. In India, digital marketing may be seen at its initial stage, but the future prospects are going to be promising. Here is why
- People are engaged more on the internet to find things they need. They rely on internet sources to find genuine information so that they aren’t exposed to fake things in the real world. Thus marketing strategies are in demand to promote the products or services online.
- Marketing techniques will help many people reap in benefits in their business. They can connect to their target audience online.
- With digital marketing, content continues to be the king in the virtual world and selling becomes effective with the use of relevant content.
- Basic marketing techniques like SEM, SEO, and SMM are going to rule to influence the audience online through different marketing strategies.
Of course, digital marketing will open doors to a new way of creating brand awareness, generating sales and launch new products. The gadgets used by masses have also given a push to the digital marketing of different services and products.
Power of mobile rocks
The use of mobile phones and the mobility achieved through online gadgets has transformed the virtual world. With an increasing number of people shifting towards mobile phones, smartphones and other gadgets almost everything can now be done online.
The shift in how people are searching information now has made digital marketing come out as a winner. The traditional marketing methods are now replaced with online marketing. Why not? They are so swift, result-oriented and convenient.
When we talk of the power of mobile, India witnessed the power of the Internet through the introduction of Reliance Jio which brought in the digital tsunami connecting thousands of users to the internet.
Mobile Flash Sales
Coming to the power of digital marketing reminds you of Flash sales released by big brands like Flipkart, Amazon etc.
Flash sales are basically products released by manufacturers for a short span at a very low price and to grab the deal you need to be quick enough else you will miss the deal.
It is indeed the digital marketing strategy used by manufacturers to display their products through Flash sales to let people know how good their product is. Of course, it is a digital marketing trick that many people fall in for and want to try at least once.
How Fidget Spinner went viral through digital marketing
Who can forget the most talked about the craze of Fidget Spinner that lets you understand how digital marketing can drive people crazy.
The craze took the internet by storm and the school children were targeted initially and gradually even adults fall in prey for Fidget Spinner as a result of which millions of spinners got sold.
Everything went viral in a loop and it was soon discussed across social media channels through comments, likes, posts etc. The online audience was encouraged to share their opinion online about using Fidget spinner.
It was portrayed as stress buster toy and most of its variations like luxury Fidget spinners, LED spinners etc were sold out for hundreds of dollars.
Everything was put into action using the digital marketing strategy and it went viral like anything and the virtual world started discussing just Fidget Spinner.
Online spending shoots up
You can see a remarkable growth in investment made by small to big companies in digital marketing to improve their online presence. They are spending money on email, websites, promoting ads, search, digital events, social networking, SEO etc.
Looking at the scope of digital marketing in India many big brands know that consumers are moving towards social media and the internet. Of course, digital marketing as helped consumers to leave comments, personalized messages etc to help the business owners serve them better.
Grab consumer attention
With so many businesses around you need to grab consumer attention by approaching them personally as their attention is divided across a number of online channels and devices. Thanks to digital marketing that helps their customers get personal attention and offer relevant product/services on time through preferred channels.
Data handling is incredible
Digital marketing is efficient enough to handle massive data. A huge amount of digital data for companies is collected and stored systematically.
What is the scope of digital marketing jobs in India?
Future scope of digital marketing in India is certainly going to be bright creating thousands of better job opportunities for people in India as compared to other sectors. Almost every business in the market now needs to have a web presence to sustain and prosper and thus digital marketing is certainly going to have a great future ahead.
With the growing needs of digital marketing, there would be a need for digital marketing professionals in the country. It will open doors to many young aspirants to get placements, start up a bright career with attractive packages through digital marketing career options.
Which field is best in digital marketing
You can easily choose any of the digital marketing careers and work as
- SEO specialist
- PPC executive/specialist
- Social media expert
- Email marketing
- Mobile marketing
- Content marketing/management
- Marketing automation
- UX design
Shah Rukh Khan Statement on Digital era
The famous celebrity in Indian cinema, Shahrukh Khan also expressed his views on the digital era that is evolving at a faster pace.
He believes that digital marketing will transform Bollywood as well, as power will not be just restricted to big production companies or celebrities only. The audience will be able to present their views on the kind of cinema they would love to watch. This concept is already happening.
How Digital Marketing Played an Imperative role in Narendra Modi’s Historic Win [Case Study]
Even Prime Minister Mr. Narendra Modi used digital advertising for their advertising campaign during elections to reach Indian citizens and it helped him re-invent their party image and we know what the results were.
It helped the party win the elections. The BJP advertisement campaign was run by 3 well-known ad agencies. The entire campaign helped highlight the persona of Mr. Narendra Modi and the objective of the party which helped people believe in his party and extend their votes to see the change.
Digital platforms have generated a lot of employment: Radhika Apte
Not to forget in the list of another celebrity actress Radhika Apte is also among those who are ready to unleash the benefits of the digital platform. In a recent interview, she said she believes that digital platforms have a lot to offer and it has given rise to a plenty of employment opportunities along with good content that is free of censorship.
Benefits Of Digital Marketing as a Career
Not affected by the recession
Almost all sectors where you pursue your career are affected by the recession, but this is not the case in digital marketing. You will be hired by many MNCs, FMCG, big brands, digital marketers etc. You can also grab international opportunities by appearing for exams like Google analytics etc to reach the top employers.
Career in Digital Marketing can give a bright future ahead
Digital marketing is one of the different ways of marketing used to promote a service or a product online. Just like any other method of marketing, digital marketing also aims to reach your target audience. It has also become a preferred career option for many youngsters these days. They are enrolling for a digital marketing course so that they can have a good career in digital marketing. Well, looking at the benefits of digital marketing it certainly becomes a good career choice.
The increase in demand for digital marketers has also made companies to offer attractive salaries. The field is quite new and there are not many experienced professionals available in digital marketing and companies are looking out for talented digital marketers.
You can also opt to work as a freelance digital marketer and earn an extra income in your leisure time.
Digital marketing is in demand to meet business challenges
Digital marketing has a bright future ahead. All businesses from small to big are trying to make most of the digital marketing. With the increase in the use of smartphones almost everyone is trying to learn the internet. After China, India is at the second position having highest count of internet users. The marketers aim to target these users to advertise their product and digital marketers can help them accomplish the task.
Companies like Apple and Facebook have already established their set up in India with many other companies to follow. Undoubtedly, it is a rapidly flourishing industry with a plenty of job opportunities available for job seekers.
Flexible working hours
The best thing about working as a digital marketer is that you get flexible working hours. You can choose to work either as a freelancer for different companies or also take up a full-time job as a digital marketer in a firm. On the other hand, you can collaborate with a digital agency that gives you a platform to work with different clients. If you want to work from home there is still an option available in this field to start working from home. You need to have a reliable internet connection for this. So, you get both job security and flexibility.
Lot of career options to choose from
As a digital marketer, you will not be restricted to just a monotonous type of work. You can explore from a range of different jobs available in the digital marketing sector like digital marketing analyst, search engine marketer, social media marketing expert, content writer, SEO expert etc., Digital marketing is a vast sector and you can easily learn different components of digital marketing or enroll in related courses to gain knowledge in digital marketing. It will open door to a number of job opportunities for you in digital marketing.
Digital marketing is growing rapidly with a plenty of job opportunities. With the right training and right approach, you can select a good career in digital marketing. You can find the right digital marketing course and enroll for the course if you wish to start a career in digital marketing.
Digital Training Institutes
With the expansion in the job market certainly, the demand for a career in digital marketing is increasing and it has led to the creation of a number of training institutes for digital marketing.
Benefits of digital marketing for business owners
10+ Reasons why digital marketing can boost your business?
With the developments in the latest technologies, all business from small to big is leaving no stones unturned to keep up with the pace. The traditional businesses are also switching to new digital marketing strategies to change their business models and get noticed online so that they can make most of the growing market and generate revenues.
For many, it is just the idea of targeting the audience that will help their business grow into a successful one. There is no point just getting loads of traffic to your business website on a daily basis if it can be converted into sales/leads. In this virtual world, both business and commerce are moving towards digital marketing strategies and tools that help businesses to stay in the competition, sustain in market and experience business growth.
Let us have a look at some reasons why digital marketing is not just an investment but a profitable channel that can boost your business.
Because digital marketing is ideal for all business
The misconception that digital marketing concept is just meant for large companies or multinational companies only as they can afford to run online campaigns doesn’t exist anymore. Digital marketing matches all businesses types no matter small or big and give them the chance to even compete with big brands and target their traffic too.
Digital marketing has made it possible for small companies to avail the right resources to carry out marketing and sales activities which earlier were just available for big brands. Small businesses can now engage in customer interaction without setting up a call center. They can easily connect with their target customers all across the world without having their physical branches/stores at those locations.
Digital marketing is economical as compared to traditional marketing
Small businesses own lesser funds and lesser resources. Thus, digital marketing helps them get a profitable and economical channel through which they can get desired results for their business growth. According to a survey, nearly 40% of people claimed that digital marketing strategies not only helped them promote their services and brands but also helped them save a considerable amount of money.
Digital marketing is helpful in increasing conversion rates
The success of any businesses or services who promote their product/services online is gauged by the %age of traffic driving to their site that is converted into sales based on the main objective of the website. The traffic driven to your website means nothing without getting desired conversions and all the marketing efforts will go in vain. This is the reason why business owners are heading towards digital marketing strategies to enhance conversion rate.
Digital Marketing supports businesses to generate higher Revenues
Higher conversions aided by digital marketing will automatically generate profitable leads generating higher revenues for your business.
Digital Marketing promotes engagement with targeted audiences
The online marketing tools used in digital marketing strategy helps you interact with your target audience.
Digital Marketing serves Mobile Consumer
Digital marketing also serves mobile users which enables speedy growth and expansion of your business.
Digital Marketing creates Brand Reputation
Digital marketing is efficient enough to drive relevant traffic to your site and audience reading your content will be able to gain knowledge about your services or brand.
Digital Marketing offers better ROI on Investments
Digital marketing offer better ROI on investments as compared to traditional methods of marketing.
Digital Marketing gains People’s Trust
The way digital marketing works through the reliable social media channels it gains the trust of target audience.
Digital Marketing lure People to Take suitable Action
Digital marketing comprises of effective strategies that lure people to take suitable actions for their business.
Digital Marketing prepares you for online grid
Digital marketing gets hold over the web of interconnected devices like gadgets, appliances, smart phones etc.
Digital Marketing guarantees survival of your business in virtual world
The effective digital marketing tools and strategies help you business sustain in online world easily.
High investments by businesses and High ROI
As traditional marketing techniques have become unresponsive to cater to the needs of growing online consumers, digital marketing has conquered the virtual world. Many small to big businesses have started recognizing the importance of digital marketing to promote their brands and they feel it is worth an investment that offers high ROI.
The results of digital marketing are overwhelming for advertisers and marketers. With the help of social media campaigns, they can get results in less time without spending a lot of time to see how their business progresses.
When you try to gauge the scope of digital marketing in India whether you are a student, marketer, small or big business, the prospects are tremendous in future. So, if you want to invest in digital marketing or learn digital marketing to have better career prospects, then do not wait as the time and efforts invested are going to pay you in the long run.
When it comes to selling and buying everything has become digital and more and more people are buying almost everything online. This means whether you are a brand or provide any service, your customers are surely going to be found online. You need to be in the race to find your target audience and digital marketing is the ideal tool to achieve your targets.
Do not let your audience turn to some other channels to hunt for the product that you have in store to offer. Let the audience find your brand /service so that it helps your business generate revenue.