Scope of Digital Marketing in India
Digital Marketing has created a buzz in the recent past and it is certainly the vital section of the industry that can promise you exponential growth in the near future. Well, the facts and figures that highlight the use of mobile and money spent online by Indian youth will amaze you as the numbers are increasing at the drop of a hat. In years to come these figures are going to increase drastically.
In this digital world no business can think of surviving in the industry without having online presence. The bright future that digital marketing encloses certainly can’t be overlooked. In India digital marketing may be seen at its initial stage, but the future prospects are going to be promising. Here is why
- People are engaged more on the internet to find things they need. They rely on internet sources to find genuine information so that they aren’t exposed to fake things in real world. Thus marketing strategies are in demand to promote the products or services online.
- Marketing techniques will help many people reap in benefits in their business. They can connect to their target audience online.
- With digital marketing, content continues to be the king in virtual world and selling becomes effective with use of relevant content.
- Basic marketing techniques like SEM, SEO, and SMM are going to rule to influence the audience online through different marketing strategies.
Of course digital marketing will open doors to new way of creating brand awareness, generating sales and launch new products. The gadgets used by masses have also given a push to the digital marketing of different services and products.
Power of mobile rocks
The use of mobile phones and the mobility achieved through online gadgets has transformed the virtual world. With an increasing number of people shifting towards mobile phones, smart phones and other gadgets almost everything can now be done online.
The shift in how people are searching information now has made digital marketing come out as a winner. The traditional marketing methods are now replaced with online marketing. Why not? They are so swift, result-oriented and convenient.
When we talk of the power of mobile, India witnessed the power of Internet through introduction of Reliance Jio which brought in the digital tsunami connecting thousands of users to internet.
Coming to the power of digital marketing reminds you of Flash sales released by big brands like Flipkart, Amazon etc. Flash sales are basically products released by manufacturers for a short span at a very low price and to grab the deal you need to be quick enough else you will miss the deal. It is indeed the digital marketing strategy used by manufacturers to display their products through Flash sales to let people know how good their product is. Of course it is a digital marketing trick that many people fall in for and want to try at least once.
Who can forget the most talked about craze of Fidget Spinner that lets you understand how digital marketing can drive people crazy. The craze took the internet by storm and the school children were targeted initially and gradually even adults fall in prey for Fidget Spinner as a result of which millions of spinners got sold. Everything went viral in a loop and it was soon discussed across social media channels through comments, likes, posts etc. The online audience was encouraged to share their opinion online about using Fidget spinner. It was portrayed as stress buster toy and most of its variations like luxury Fidget spinners, LED spinners etc were sold out for hundreds of dollars.
Everything was put into action using digital marketing strategy and it went viral like anything and the virtual world started discussing just Fidget Spinner.
Online spending shoots up
You can see a remarkable growth in investment made by small to big companies in digital marketing to improve their online presence. They are spending money on email, websites, promoting ads, search, digital events, social networking, SEO etc. Looking at the scope of digital marketing in India many big brands know that consumers are moving towards social media and the internet. Of course, digital marketing as helped consumers to leave comments, personalized messages etc to help the business owners serve them better.
Grab consumer attention
With so many businesses around you need to grab consumer attention by approaching them personally as their attention is divided across a number of online channels and devices. Thanks to digital marketing that helps their customers get personal attention and offer relevant product/services on time through preferred channels.
Data handling is incredible
Digital marketing is efficient enough to handle massive data. A huge amount of digital data for companies is collected and stored systematically.
The Scope of digital marketing in India
The scope of digital marketing in India is certainly going to be bright creating thousands of better job opportunities for people in India as compared to other sectors. Almost every business in the market now needs to have a web presence to sustain and prosper and thus digital marketing is certainly going to have a great future ahead.
With the growing needs of digital marketing, there would be need of digital marketing professionals in the country. It will open doors to many young aspirants to get placements, start up a bright career with attractive packages through digital marketing career options.
You can easily choose any of the digital marketing careers and work as SEO analyst, digital marketing strategist, social media specialist, web analyst, email marketing specialist and many more.
The famous celebrity in Indian cinema, Shahrukh Khan also expressed his views on the digital era that is evolving at a faster pace. He believes that digital marketing will transform Bollywood as well, as power will not be just restricted to big production companies or celebrities only. The audience will be able to present their views on the kind of cinema they would love to watch. This concept is already happening.
Even Prime Minister Mr. Narendra Modi used digital advertising for their advertising campaign during elections to reach Indian citizens and it helped him re-invent their party image and we know what the results were. It helped the party win the elections. The BJP advertisement campaign was run by 3 well-known ad agencies. The entire campaign helped highlight the persona of Mr. Narendra Modi and the objective of the party which helped people believe in his party and extend their votes to see the change.
Not to forget in the list of other celebrity actress Radhika Apte is also among those who are ready to unleash the benefits of digital platform. In a recent interview she said she believes that digital platforms have lot to offer and it has given rise to a plenty of employment opportunities along with good content that is free of censorship.
Not affected by the recession
Almost all sectors where you pursue your career are affected by the recession, but this is not the case in digital marketing. You will be hired by many MNCs, FMCG, big brands, digital marketers etc. You can also grab international opportunities by appearing for exams like Google analytics etc to reach the top employers.
Digital Training Institutes
With the expansion in job market certainly, the demand for a career in digital marketing is increasing and it has led to the creation of a number of training institutes for digital marketing.
High investments by businesses and High ROI
As the traditional marketing techniques have become unresponsive to cater to the needs of growing online consumers, digital marketing has conquered the virtual world. Many small to big businesses have started recognizing the importance of digital marketing to promote their brands and they feel it is worth an investment that offers high ROI.
The results of digital marketing are overwhelming for advertisers and marketers. With the help of social media campaigns, they can get results in less time without spending a lot of time to see how their business progresses.
When you try to gauge the scope of digital marketing in India whether you are a student, marketer, small or big business, the prospects are tremendous in future. So, if you want to invest in digital marketing or learn digital marketing to have better career prospects, then do not wait as the time and efforts invested are going to pay you in the long run.
When it comes to selling and buying everything has become digital and more and more people are buying almost everything online. This means whether you are a brand or provide any service, your customers are surely going to be found online. You need to be in the race to find your target audience and digital marketing is the ideal tool to achieve your targets.
Do not let your audience turn to some other channels to hunt for the product that you have in store to offer. Let the audience find your brand /service so that it helps your business generate revenue.