Finally after quite a long time Google has ended the silence, still there is no update with respect to page rank (PR) and bits of gossip are at top that Page rank is totally killed and criteria like page authority and other paid techniques will be presented by Google exceptionally soon. Yes we cannot ignore the most important search algorithm update by Google being named as HUMMINGBIRD UPDATE or Penguin 2.1 describing new formula about How Google Works to show search results which was launched about a month ago and officially announced it on 15th anniversary of Google on September 27, 2013.
As we were talking over with experts on different forums a month ago that a hefty portion of webmasters have perceived sudden changes in their website ranking and ultimately traffic stats, what is the explanation for this sudden change as nothing was announced by Google at that minute. All the gauges are presently turned out to be correct that Google is playing a huge amusement at back end without announcement to see the effects, provided that they show signs of improvement, they will publicly declare it if not then they will return to the previous version. That is the thing happened and we have seen that Google has redesigned the algorithm solidly which is the most amazing change started by Google in a decade ago, some solid sources are unveiling that Google began composing Hummingbird algorithm in 2001. That is truly incredible of Google they began chipping away at this thought 12 years back and today we have seen the yield that they have made the search results more intelligent.
Notwithstanding we should go to the center focus which is Hummingbird update by Google. This is another algorithm completely changed, according to Google not a solitary individual distinguished it however as of recently specified we have perceived numerous changes that demonstrated working of Google before announcement. According to Google something like 90 percent of quests will be influenced by this update, great thing is for user that search results will be more faultless now as an illustration cited by their representative provided that somebody is hunting down “Pizza Hut calories for every cut” he will straight gain results from Pizza Hut website rather than different sites optimized against this phrase. This algorithm is accommodating particularly for conversational and voice searches where you ask questions from internet search engine, the SERP won’t reveal to you keyword matched pages rather the effects will be demonstrated from sites which are addressing your inquiry best which implies Google will concentrate on every single word in search term, understand sense of your inquiry and will hit you up with accurate answer accessible on web. This doesn’t imply that Hummingbird is displacement for keyword based search however Google has made the web search engine more sensible in showing results to your queries.
Let’s consider this update as a webmaster’s perspective, some of them are addressing about what’s to come for SEO, is it dead now? The clear answer is NO. There is nothing changed is SEO, all the techniques are same with the exception of the content which is no doubt honored by Google in an alternate manner. As earlier Google still acknowledged that content is king, all websites having great content were being rewarded before this update and Google will keep remunerating them yet the main contrast is the long tail phrases and conversational content will be remunerated increasingly according to understanding of experts at this platform who are always up to date and ensures to provide best seo tips to help you in acquiring top ranking in search engines.
Last yet not minimum I might want to let you know keeping Hummingbird update in perspective “making your content unique is important but making your content useful is more important”. Try to think with your client’s perspective while orchestrating content of your website in place of focusing particular keywords now.